| Summary: | This study aims to understand the effect of transformational leadership and creativity and innovation
on organizational performance of the Malaysia Telecommunication Mobile Operators. The targeted
population of this study will be the executives working in the four major mobile operators with more
than 5 years of working experience in the industry. The problem to be addressed in this study will be
the rapid technological changes that needs telecommunication service providers to be adapt and address
the performance gap to achieve competitive advantage. Transformational leadership style of the CEO
is seen as the catalyst towards building a creative and innovative work force to drive organizational
performance. The main objectives if this study is to determine the relationships that constitute
transformational leadership (covering intellectual stimulation, individual consideration, idealized
influence and inspirational motivation) creativity and innovation (organizational factor of structure,
strategy, support mechanism and behavior) and organizational performance. The study attempts to offer
significant theoretical and practical contribution.
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