A report on world's top 20 universities website marketing communication strategy: What can be emulated?

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A report on world's top 20 universities website marketing communication strategy: What can be emulated?

The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usab...

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Bibliographic Details
Main Authors:	Chong, Pei Wen, Siti Zakiah Melatu Samsi, Mohd Nazri Mohd Noor
Format:	Article
Published:	Global Academic Excellence 2020
Subjects:	HD Industries. Land use. Labor
Online Access:	http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf

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