A report on world's top 20 universities website marketing communication strategy: What can be emulated?
The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usab...
| Main Authors: | , , |
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| Format: | Article |
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Global Academic Excellence
2020
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| Online Access: | http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf |
| _version_ | 1848801670650134528 |
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| author | Chong, Pei Wen Siti Zakiah Melatu Samsi, Mohd Nazri Mohd Noor, |
| author_facet | Chong, Pei Wen Siti Zakiah Melatu Samsi, Mohd Nazri Mohd Noor, |
| author_sort | Chong, Pei Wen |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | The university website is important as a window for potential students. Its
quality is directly associated with the image and reputation of the university,
reflecting the level of the university. Therefore, it is vital that a university is
able to establish a website that has a high level of usability, functionality, and
creativity which can attract and retain the users. In order to have a rational
understanding and learning from the experienced university websites, this
study has selected the top 20 universities around the world where important
elements from their websites are being studied and evaluated thoroughly. The
elements include picture resolution, typography, layout, web structure and
colour, type of information and content as well as the privacy and trust policy.
The study provides important provision on how the world-class universities
designed their websites which would potentially yield refinements to the
current website of other universities around the globe.
(Abstract by authors) |
| first_indexed | 2025-11-14T21:11:09Z |
| format | Article |
| id | oai:eprints.oum.edu.my:1348 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:11:09Z |
| publishDate | 2020 |
| publisher | Global Academic Excellence |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:13482021-05-30T22:21:11Z A report on world's top 20 universities website marketing communication strategy: What can be emulated? Chong, Pei Wen Siti Zakiah Melatu Samsi, Mohd Nazri Mohd Noor, HD Industries. Land use. Labor The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usability, functionality, and creativity which can attract and retain the users. In order to have a rational understanding and learning from the experienced university websites, this study has selected the top 20 universities around the world where important elements from their websites are being studied and evaluated thoroughly. The elements include picture resolution, typography, layout, web structure and colour, type of information and content as well as the privacy and trust policy. The study provides important provision on how the world-class universities designed their websites which would potentially yield refinements to the current website of other universities around the globe. (Abstract by authors) Global Academic Excellence 2020-12 Article PeerReviewed http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf Chong, Pei Wen and Siti Zakiah Melatu Samsi, and Mohd Nazri Mohd Noor, (2020) A report on world's top 20 universities website marketing communication strategy: What can be emulated? International Journal Of Education, Psychology and Counselling (IJEPC), 5 (37). pp. 56-71. ISSN 0128-164X https://library.oum.edu.my/repository/1348/ |
| spellingShingle | HD Industries. Land use. Labor Chong, Pei Wen Siti Zakiah Melatu Samsi, Mohd Nazri Mohd Noor, A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title | A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title_full | A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title_fullStr | A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title_full_unstemmed | A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title_short | A report on world's top 20 universities website marketing communication strategy: What can be emulated? |
| title_sort | report on world's top 20 universities website marketing communication strategy: what can be emulated? |
| topic | HD Industries. Land use. Labor |
| url | http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf |