Understanding purchase intention of university students towards skin care products

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Understanding purchase intention of university students towards skin care products

The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.

Bibliographic Details
Main Authors:	Lee, Jia En, Goh, Mei Ling, Mohd Nazri Mohd Noor
Format:	Article
Published:	Prince Sultan University 2019
Subjects:	HD Industries. Land use. Labor
Online Access:	https://library.oum.edu.my/repository/1241/

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