Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia

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Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia

The purpose of this study is to develop a direct effect understanding of perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology in their homestay business in Malaysia. The Structural Equation Model (SEM) was used to analyse the...

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Bibliographic Details
Main Authors:	Zahir Osman, Zulaika Zakariah
Format:	Article
Published:	Universiti Tun Hussein Onn Malaysia Publisher’s Office
Subjects:	GV Recreation Leisure
Online Access:	http://penerbit.uthm.edu.my/ojs/index.php/jtmb

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