Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

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Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...

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Bibliographic Details
Main Authors:	Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim
Format:	Article
Published:	Athabasca University Press 2020
Subjects:	LC5201 Education extension. Adult education. Continuing education
Online Access:	http://www.irrodl.org/index.php/irrodl

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