Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...
| Main Authors: | , , |
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| Format: | Article |
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Athabasca University Press
2020
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| Online Access: | http://www.irrodl.org/index.php/irrodl |
| _version_ | 1848801645577633792 |
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| author | Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim, |
| author_facet | Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim, |
| author_sort | Yon Rosli, |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to examine the relationship between factors leading to student loyalty
in open and distance learning universities. Specifically, this research explores the relationship
between perceived service quality, perceived e-service quality, and university image as mediators of
student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning
centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and
a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a
positive and significant relationship with both university image and student loyalty. Similarly, it was
found that perceived e-service quality has a positive significant relationship with both university
image and student loyalty. University image acted as a mediator both in the relationship between
perceived service quality and student loyalty, and in the relationship between perceived e-service
quality and student loyalty. (Abstract by authors) |
| first_indexed | 2025-11-14T21:10:45Z |
| format | Article |
| id | oai:eprints.oum.edu.my:1236 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:10:45Z |
| publishDate | 2020 |
| publisher | Athabasca University Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:12362020-09-23T01:54:26Z Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim, LC5201 Education extension. Adult education. Continuing education The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. (Abstract by authors) Athabasca University Press 2020-09 Article PeerReviewed text https://library.oum.edu.my/repository/1236/1/4590 http://www.irrodl.org/index.php/irrodl Yon Rosli, and Mohd Rushidi bin Mohd Amin, and Jeannot bin Abdul Karim, (2020) Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis. The International Review of Research in Open and Distributed Learning (IRRODL), 21 (3). pp. 18-40. ISSN 1492-3831 https://library.oum.edu.my/repository/1236/ |
| spellingShingle | LC5201 Education extension. Adult education. Continuing education Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim, Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title | Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title_full | Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title_fullStr | Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title_full_unstemmed | Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title_short | Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis |
| title_sort | antecedents of student loyalty in open and distance learning institutions: an empirical analysis |
| topic | LC5201 Education extension. Adult education. Continuing education |
| url | http://www.irrodl.org/index.php/irrodl http://www.irrodl.org/index.php/irrodl |