Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
The objective of this paper is to examine the relationship between curriculum, assessment system, teaching staff, facilities, knowledge and skills, effectiveness of study programmes against the learners' perception of the institution’s reputation at Open University Malaysia (OUM). The data...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
ASEAN Journal of Open and Distance Learning
2015
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| Subjects: | |
| Online Access: | https://library.oum.edu.my/repository/1068/ |
| _version_ | 1848801568172802048 |
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| author | Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom, |
| author_facet | Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom, |
| author_sort | Mohamad Afzhan Khan Mohamad Khalil, |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | The objective of this paper is to examine the relationship between
curriculum, assessment system, teaching staff, facilities,
knowledge and skills, effectiveness of study programmes against
the learners' perception of the institution’s reputation at Open
University Malaysia (OUM). The data was derived from an online
tracer study conducted by the Ministry of Education (MOE),
Malaysia via a set of standard questionnaire, which in part,
evaluates the responses from Malaysian graduates on the
reputation of their alma maters. This paper presents the results of
the study conducted on a total of 1,273 respondents of the 2014
batch of OUM graduates. A total of 933 usable data from the
online survey was used for analysis. Focus group discussion was
undertaken to provide justification for the content validity of the
instrument. A regression analysis was conducted and the result
shows that assessment system, teaching staff, and effectiveness
of study programmes have a significant effect on learners'
perception of the institution’s reputation. [ABSTRACT BY AUTHORS] |
| first_indexed | 2025-11-14T21:09:31Z |
| format | Article |
| id | oai:eprints.oum.edu.my:1068 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:09:31Z |
| publishDate | 2015 |
| publisher | ASEAN Journal of Open and Distance Learning |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:10682017-01-10T05:06:30Z Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom, LC5201 Education extension. Adult education. Continuing education LC5800 Distance education LG Individual institutions (Asia. Africa) The objective of this paper is to examine the relationship between curriculum, assessment system, teaching staff, facilities, knowledge and skills, effectiveness of study programmes against the learners' perception of the institution’s reputation at Open University Malaysia (OUM). The data was derived from an online tracer study conducted by the Ministry of Education (MOE), Malaysia via a set of standard questionnaire, which in part, evaluates the responses from Malaysian graduates on the reputation of their alma maters. This paper presents the results of the study conducted on a total of 1,273 respondents of the 2014 batch of OUM graduates. A total of 933 usable data from the online survey was used for analysis. Focus group discussion was undertaken to provide justification for the content validity of the instrument. A regression analysis was conducted and the result shows that assessment system, teaching staff, and effectiveness of study programmes have a significant effect on learners' perception of the institution’s reputation. [ABSTRACT BY AUTHORS] ASEAN Journal of Open and Distance Learning 2015-12 Article PeerReviewed text https://library.oum.edu.my/repository/1068/1/library-document-1068.pdf Mohamad Afzhan Khan Mohamad Khalil, and Latifah Abdol Latif, and Ramli Bahroom, (2015) Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study. ASEAN Journal of Open & Distance Learning (AJODL), 7 (1). pp. 65-78. ISSN 2232-0814 https://library.oum.edu.my/repository/1068/ |
| spellingShingle | LC5201 Education extension. Adult education. Continuing education LC5800 Distance education LG Individual institutions (Asia. Africa) Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom, Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title | Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title_full | Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title_fullStr | Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title_full_unstemmed | Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title_short | Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study |
| title_sort | learners’ perception of an institution’s reputation: quantitative evidence from the oum 2014 tracer study |
| topic | LC5201 Education extension. Adult education. Continuing education LC5800 Distance education LG Individual institutions (Asia. Africa) |
| url | https://library.oum.edu.my/repository/1068/ |