| Summary: | The objective of this paper is to examine the relationship between
curriculum, assessment system, teaching staff, facilities,
knowledge and skills, effectiveness of study programmes against
the learners' perception of the institution’s reputation at Open
University Malaysia (OUM). The data was derived from an online
tracer study conducted by the Ministry of Education (MOE),
Malaysia via a set of standard questionnaire, which in part,
evaluates the responses from Malaysian graduates on the
reputation of their alma maters. This paper presents the results of
the study conducted on a total of 1,273 respondents of the 2014
batch of OUM graduates. A total of 933 usable data from the
online survey was used for analysis. Focus group discussion was
undertaken to provide justification for the content validity of the
instrument. A regression analysis was conducted and the result
shows that assessment system, teaching staff, and effectiveness
of study programmes have a significant effect on learners'
perception of the institution’s reputation. [ABSTRACT BY AUTHORS]
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