Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products

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Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products

The significant increase of green awareness among people throughout the world has created tremendous implications on the cosmetics industry. However, in Malaysia, the market for green cosmetics and skin care is still in its infancy. Consequently, this study had been undertaken to investigate gener...

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Bibliographic Details
Main Authors:	Nor Fairuz Syazana Nor Fauzi, Raemah Abdullah Hashim
Format:	Article
Published:	Open University Malaysia (OUM) 2015
Subjects:	HB615 Entrepreneurship
Online Access:	http://ijbm.oum.edu.my/?q=node/24

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