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Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia

Luxury or prestige brands have been bought by consumers for various reasons such as to project status or to project an identity. The aim of this study is to investigate the relationship between perceived quality of prestige brands and apparel purchase intention. Additionally, the relationship betw...

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Bibliographic Details
Main Authors:	Jeannot Abdul Karim, Lew Sue Ling, Sofiah Abd. Rahman, Shishi Kumar Piaralal
Format:	Article
Published:	Open University Malaysia (OUM) 2015
Subjects:	HB615 Entrepreneurship
Online Access:	http://ijbm.oum.edu.my/?q=node/25

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