Competitive intelligence for private higher education : a case study of new established college (TOC, Abstract, chapter 1 and Reference only)
The increasing number of higher education institution (HEI) approved by Ministry of Education is the evidence that shows the nation is in towards as an education hub in Asian region. This move attracts local and international investor to invest in education industry. Either corporate body or curr...
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| Format: | Thesis |
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2014
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| Online Access: | https://library.oum.edu.my/repository/1021/ |
| Summary: | The increasing number of higher education institution (HEI) approved by Ministry of
Education is the evidence that shows the nation is in towards as an education hub in
Asian region. This move attracts local and international investor to invest in education
industry. Either corporate body or current higher institution in public and private do
not want to miss out taking advantage out of these opportunities. The objective of this
study is to investigate the ’X’ Key Intelligence Topics and polish competitive image
of the research site. The result from this study contributes to the establishment of
Competitive Intelligence model that can be adapted to the institution in finding the
right strategies for executing execution. (ABSTRACT BY AUTHOR)
Peningkatan kelulusan penubuhan institusi pengajian tinggi oleh Kementerian
Pendidikan Malaysia adalah bukti menunjukkan bahawa Negara sedang menuju ke
arah hub pendidikan di rantau Asia.Tindakan ini menarik pelabur dari dalam dan luar
Negara untuk melabur di dalam industry pendidikan samada dari badan korporat atau
institusi pengajian tinggi awam dan swasta yang sedia ada. Objektif kertas ini adalah
bagi mengkaji Kunci ‘X’ Topik Perisikan dan menggilap imej persaingan bagi tapak
kajian. Penemuan kepada kajian ini menyumbang kepada penubuhan model perisikan
daya saing yang boleh diguna pakai oleh institusi untuk merancang strategi
perlaksanaan yang berkesan.(ABSTRACT BY AUTHOR) |
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