Validating the Student Loyalty Model for an Open Distance Learning Institution

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Validating the Student Loyalty Model for an Open Distance Learning Institution

University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality...

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Bibliographic Details
Main Authors:	Norlia Goolamally, Latifah Abdol Latif
Format:	Article
Published:	ASEAN Journal of Open and Distance Learning 2014
Subjects:	LC5201 Education extension. Adult education. Continuing education LC5800 Distance education
Online Access:	https://library.oum.edu.my/repository/1017/

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