An agent-based simulation of in-store customer experiences

Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. W...

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Main Authors: Siebers, Peer-Olaf, Aickelin, Uwe, Celia, Helen, Clegg, Chris
Format: Conference or Workshop Item
Published: Operational Research Society 2008
Online Access:https://eprints.nottingham.ac.uk/993/
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author Siebers, Peer-Olaf
Aickelin, Uwe
Celia, Helen
Clegg, Chris
author_facet Siebers, Peer-Olaf
Aickelin, Uwe
Celia, Helen
Clegg, Chris
author_sort Siebers, Peer-Olaf
building Nottingham Research Data Repository
collection Online Access
description Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multidisciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organisational capabilities in the future.
first_indexed 2025-11-14T18:13:57Z
format Conference or Workshop Item
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institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T18:13:57Z
publishDate 2008
publisher Operational Research Society
recordtype eprints
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spelling nottingham-9932020-05-04T20:27:55Z https://eprints.nottingham.ac.uk/993/ An agent-based simulation of in-store customer experiences Siebers, Peer-Olaf Aickelin, Uwe Celia, Helen Clegg, Chris Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multidisciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organisational capabilities in the future. Operational Research Society 2008 Conference or Workshop Item PeerReviewed Siebers, Peer-Olaf, Aickelin, Uwe, Celia, Helen and Clegg, Chris (2008) An agent-based simulation of in-store customer experiences. In: Operational Research Society 4th Simulation Workshop, Worcestershire, UK, Worcestershire, UK. http://www.orsoc.org.uk/orshop/(b3yrqk55en5un0vxdpbnbr55)/orcontent.aspx?inc=simulation2008_main.htm
spellingShingle Siebers, Peer-Olaf
Aickelin, Uwe
Celia, Helen
Clegg, Chris
An agent-based simulation of in-store customer experiences
title An agent-based simulation of in-store customer experiences
title_full An agent-based simulation of in-store customer experiences
title_fullStr An agent-based simulation of in-store customer experiences
title_full_unstemmed An agent-based simulation of in-store customer experiences
title_short An agent-based simulation of in-store customer experiences
title_sort agent-based simulation of in-store customer experiences
url https://eprints.nottingham.ac.uk/993/
https://eprints.nottingham.ac.uk/993/