Transmedia authorship as a media industries practice

This thesis offers an analytical framework to investigate transmedia authorship within the context of the media industries. Through the case studies of the Wizarding World and Star Wars, it transcends the dichotomy, prevalent in media authorship research, between viewing authorship as tied to indivi...

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Main Author: Anania, Valentina
Format: Thesis (University of Nottingham only)
Language:English
Published: 2025
Subjects:
Online Access:https://eprints.nottingham.ac.uk/80810/
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author Anania, Valentina
author_facet Anania, Valentina
author_sort Anania, Valentina
building Nottingham Research Data Repository
collection Online Access
description This thesis offers an analytical framework to investigate transmedia authorship within the context of the media industries. Through the case studies of the Wizarding World and Star Wars, it transcends the dichotomy, prevalent in media authorship research, between viewing authorship as tied to individual genius or to the collaborative effort of numerous contributors. Challenging current understandings of transmedia authorship as relying on a central authorial figure (Jenkins, 2006; Evans, 2011; Freeman, 2016), the case studies demonstrate that transmedia authorship is mutable, like the texts to which it relates. The thesis uses paratextual analysis (Genette, 1997 [1987]; Gray, 2010), as well as the concept of performance in linguistics (Austin, 1975) and media authorship (Gray, 2010; Hadas, 2020), to show how a ‘transmedia author-function’ emerges from the performed relationships between a primary authorial figure and the other contributors to the fictional universe, as mediated through officially-branded material and public commentary by key creatives. The crux of the study lies in recognising the media industries as a key player in the construction of authorship and its fluidity. Accordingly, the thesis demonstrates that the performed relationships serve as a mechanism through which authorial authority can be bestowed or limited. The case studies show how media corporations contribute to shifts in the transmedia author-function; by showcasing or sidelining different authorial figures, IP owners can encourage a more or less collaborative conception of authorship, with the aim of pursuing different strategic objectives for the future of the transmedia universe as brand.
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spelling nottingham-808102025-07-28T04:40:08Z https://eprints.nottingham.ac.uk/80810/ Transmedia authorship as a media industries practice Anania, Valentina This thesis offers an analytical framework to investigate transmedia authorship within the context of the media industries. Through the case studies of the Wizarding World and Star Wars, it transcends the dichotomy, prevalent in media authorship research, between viewing authorship as tied to individual genius or to the collaborative effort of numerous contributors. Challenging current understandings of transmedia authorship as relying on a central authorial figure (Jenkins, 2006; Evans, 2011; Freeman, 2016), the case studies demonstrate that transmedia authorship is mutable, like the texts to which it relates. The thesis uses paratextual analysis (Genette, 1997 [1987]; Gray, 2010), as well as the concept of performance in linguistics (Austin, 1975) and media authorship (Gray, 2010; Hadas, 2020), to show how a ‘transmedia author-function’ emerges from the performed relationships between a primary authorial figure and the other contributors to the fictional universe, as mediated through officially-branded material and public commentary by key creatives. The crux of the study lies in recognising the media industries as a key player in the construction of authorship and its fluidity. Accordingly, the thesis demonstrates that the performed relationships serve as a mechanism through which authorial authority can be bestowed or limited. The case studies show how media corporations contribute to shifts in the transmedia author-function; by showcasing or sidelining different authorial figures, IP owners can encourage a more or less collaborative conception of authorship, with the aim of pursuing different strategic objectives for the future of the transmedia universe as brand. 2025-07-28 Thesis (University of Nottingham only) NonPeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/80810/1/Valentina%20Anania%20-%2014341913%20-%20Transmedia%20Authorship%20as%20a%20Media%20Industries%20Practice.pdf Anania, Valentina (2025) Transmedia authorship as a media industries practice. PhD thesis, University of Nottingham. Transmedia transmediality transmedia worlds transmedia storytelling authorship fictional worlds media industries screen industries
spellingShingle Transmedia
transmediality
transmedia worlds
transmedia storytelling
authorship
fictional worlds
media industries
screen industries
Anania, Valentina
Transmedia authorship as a media industries practice
title Transmedia authorship as a media industries practice
title_full Transmedia authorship as a media industries practice
title_fullStr Transmedia authorship as a media industries practice
title_full_unstemmed Transmedia authorship as a media industries practice
title_short Transmedia authorship as a media industries practice
title_sort transmedia authorship as a media industries practice
topic Transmedia
transmediality
transmedia worlds
transmedia storytelling
authorship
fictional worlds
media industries
screen industries
url https://eprints.nottingham.ac.uk/80810/