Digital marketing communication practices and effectiveness - Lessons from the Small and Medium Enterprises(SMEs) restaurant industry in Malaysia

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Digital marketing communication practices and effectiveness - Lessons from the Small and Medium Enterprises(SMEs) restaurant industry in Malaysia

The restaurant sector in Malaysia has experienced rapid growth, driven by changing lifestyles, social demographics, and the influence of social media. This project investigates digital marketing communication practices and their effectiveness within the SME restaurant industry in Malaysia. The study...

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Bibliographic Details
Main Author:	S. Ganesan, Gunalan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2025
Subjects:	gigital marketing communications
Online Access:	https://eprints.nottingham.ac.uk/79567/

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