The significance of corporate environmentalism towards multinational companies in Malaysia: analysing environmental communications and public perceptions of Nestlé Malaysia and PETRONAS

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The significance of corporate environmentalism towards multinational companies in Malaysia: analysing environmental communications and public perceptions of Nestlé Malaysia and PETRONAS

The recent prominence of the climate crisis has prompted corporations to incorporate environmental initiatives to their corporate social responsibility strategies. Corporations create regular social media content to communications the efforts of these initiatives to stakeholders. Stakeholder reactio...

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Bibliographic Details
Main Author:	Foo, Tun Xiang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	corporate social responsibility corporate environmentalism corporate communications social media engagement Nestlé PETRONAS content analysis multimodal discourse analysis sentiment analysis
Online Access:	https://eprints.nottingham.ac.uk/78001/

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