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Reaching Higher: Sacrifices and Brand Loyalty

This thesis aims to develop the concept of brand sacrifice in brand loyalty theory to assess the extent to which brand sacrifice is a determining factor of brand loyalty relationships. In the wider theory of loyalty, sacrifice is seen as a key element, a higher and more extreme form of loyalty. When...

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Bibliographic Details
Main Author:	Alafaleg, Nora
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	brand loyalty consumer research marketing
Online Access:	https://eprints.nottingham.ac.uk/77394/

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