The use of homemade food selling and delivery applications: investigating the adoption and post-adoption among Saudi female micro-entrepreneurs

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The use of homemade food selling and delivery applications: investigating the adoption and post-adoption among Saudi female micro-entrepreneurs

On a global scale, businesses have effectively utilised intermediary digital marketplaces, such as Amazon and Alibaba by implementing a range of optimal strategies that integrate these platforms into their business models. Various intermediary mobile applications exist to provide support for micro-e...

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Bibliographic Details
Main Author:	Alsultan, Wala Sultan
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2023
Subjects:	Motivations Inhibitors Use impacts Adoption/Switching behaviors Covid-19 impacts Owner effects Intermediary physical marketplaces Intermediary mobile marketplaces Home-based businesses Micro-entrepreneurs Female micro-entrepreneurs Gioia methodology Collaborative economy Technology Organisation Environment framework Push Pull Mooring model Expectation Confirmation Model Entrepreneurial Bricolage Theory Work life balance
Online Access:	https://eprints.nottingham.ac.uk/76679/

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