The use of homemade food selling and delivery applications: investigating the adoption and post-adoption among Saudi female micro-entrepreneurs
On a global scale, businesses have effectively utilised intermediary digital marketplaces, such as Amazon and Alibaba by implementing a range of optimal strategies that integrate these platforms into their business models. Various intermediary mobile applications exist to provide support for micro-e...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2023
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| Online Access: | https://eprints.nottingham.ac.uk/76679/ |