The impact of social media influencers on the purchasing intention of the young Chinese consumer
The power of social media influencers is growing along with live shopping and social media marketing. Recently, it has also been clear how influential and valuable Chinese influencers are economically. By making use of the source trust model and the associated theories of the emotion and connection...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/76093/ |
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