Consumer perspectives on the use of ai in the fashion industry in Malaysia

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Consumer perspectives on the use of ai in the fashion industry in Malaysia

Adoption of technology and use of AI has increased significantly in the retail world post-COVID-19, and hence global retailers are aiming for greater AI integration in order to align their products and services with customer expectations and preferences. In the fashion industry, AI is serving as an...

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Bibliographic Details
Main Author:	Nadeem, Soha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2023
Online Access:	https://eprints.nottingham.ac.uk/71593/

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