“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
With the accelerated expansion of e-commerce in China, "influence marketing," which demonstrates the dazzling growth curve, has become a preferred choice among customers. With the growth of this new revolution, the consumption market and social media are no longer completely independent. W...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/71344/ |
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