Investigating the factors effecting the purchase intention of health supplements among consumers in Malaysia

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Investigating the factors effecting the purchase intention of health supplements among consumers in Malaysia

This research investigates the main factors affecting the purchase intention of health supplements in Malaysia. With the significant increase in health supplement consumption in Malaysia, firms need to understand what consumer needs are to strategically approach the market for competitive advantage....

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Bibliographic Details
Main Author:	Ramasamy, Thayabaran
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2023
Online Access:	https://eprints.nottingham.ac.uk/71278/

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