Factors influencing consumers' purchase intention and behaviour on live shopping platforms in the post-epidemic era

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Factors influencing consumers' purchase intention and behaviour on live shopping platforms in the post-epidemic era

Using the TAM, TPB model, and two separate factors, discount, and epidemic, this paper examines the factors influencing purchase intentions of users of live shopping platforms in the post-epidemic era and tests the hypotheses by collecting data through a questionnaire. It was found that there were t...

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Bibliographic Details
Main Author:	SUI, Muqi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70984/

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