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The basic characteristics of omni-channel retailing dictate that the difficulty of logistics is slowly rising. The purpose of this dissertation is to analyse the different channel return logistics barriers in omni-channel retailing scenarios and to discuss how return logistics service quality affect...

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Main Author: LIU, WENCHAO
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Subjects:
Online Access:https://eprints.nottingham.ac.uk/70964/
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author LIU, WENCHAO
author_facet LIU, WENCHAO
author_sort LIU, WENCHAO
building Nottingham Research Data Repository
collection Online Access
description The basic characteristics of omni-channel retailing dictate that the difficulty of logistics is slowly rising. The purpose of this dissertation is to analyse the different channel return logistics barriers in omni-channel retailing scenarios and to discuss how return logistics service quality affects consumers' perceived value as well as their satisfaction and loyalty. Moreover, different perspectives are summarised regarding the development of omni-channel retailing, the impact of omni-channel retail logistics, and the service quality of omni-channel return logistics. Based on a literature review that summarises consumer perceived value, consumer expertise, consumer satisfaction, and consumer loyalty, a relationship between service quality and consumer perceived value in return logistics is constructed. From the well-established service quality scale, four aspects were differentiated, which are assurance quality, convenience quality, empathizing quality, order discrepancy handling quality. Furthermore, this dissertation tested the entire model path. The results of the test tell us that all four hypotheses can be successfully supported. While expertise has no moderating effect on previous quality and order variation, we concluded that consumer perceived value can positively influence consumer satisfaction, and at the same time, when positively influenced, consumer satisfaction positively contributes to the formation of consumer loyalty. Finally, relevant suggestions are put forward for omni-channel retail theory and practitioners.
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spelling nottingham-709642023-07-07T11:59:52Z https://eprints.nottingham.ac.uk/70964/ http://edissertations.nottingham.ac.uk/deposit.html LIU, WENCHAO The basic characteristics of omni-channel retailing dictate that the difficulty of logistics is slowly rising. The purpose of this dissertation is to analyse the different channel return logistics barriers in omni-channel retailing scenarios and to discuss how return logistics service quality affects consumers' perceived value as well as their satisfaction and loyalty. Moreover, different perspectives are summarised regarding the development of omni-channel retailing, the impact of omni-channel retail logistics, and the service quality of omni-channel return logistics. Based on a literature review that summarises consumer perceived value, consumer expertise, consumer satisfaction, and consumer loyalty, a relationship between service quality and consumer perceived value in return logistics is constructed. From the well-established service quality scale, four aspects were differentiated, which are assurance quality, convenience quality, empathizing quality, order discrepancy handling quality. Furthermore, this dissertation tested the entire model path. The results of the test tell us that all four hypotheses can be successfully supported. While expertise has no moderating effect on previous quality and order variation, we concluded that consumer perceived value can positively influence consumer satisfaction, and at the same time, when positively influenced, consumer satisfaction positively contributes to the formation of consumer loyalty. Finally, relevant suggestions are put forward for omni-channel retail theory and practitioners. 2022-09-08 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/70964/1/Research%20on%20the%20impact%20of%20the%20quality%20of%20return%20logistics%20services%20on%20consumer%20satisfaction%20and%20loyalty%20in%20the%20omni-channel%20retail%20environment.pdf LIU, WENCHAO (2022) http://edissertations.nottingham.ac.uk/deposit.html. [Dissertation (University of Nottingham only)] Keywords:Omni-channel retail return logistics service quality Consumer satisfaction and loyalty
spellingShingle Keywords:Omni-channel retail
return logistics
service quality
Consumer satisfaction and loyalty
LIU, WENCHAO
http://edissertations.nottingham.ac.uk/deposit.html
title http://edissertations.nottingham.ac.uk/deposit.html
title_full http://edissertations.nottingham.ac.uk/deposit.html
title_fullStr http://edissertations.nottingham.ac.uk/deposit.html
title_full_unstemmed http://edissertations.nottingham.ac.uk/deposit.html
title_short http://edissertations.nottingham.ac.uk/deposit.html
title_sort http://edissertations.nottingham.ac.uk/deposit.html
topic Keywords:Omni-channel retail
return logistics
service quality
Consumer satisfaction and loyalty
url https://eprints.nottingham.ac.uk/70964/