The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province

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The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province

The main objective of this paper is to explore the relationship between celebrity endorsements and college students' willingness to purchase cosmetics in central China, particularly in Henan Province. With the proliferation of celebrity endorsements, how companies choose the right endorsers to...

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Bibliographic Details
Main Author:	Liang, Jiamei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	celebrity endorsement purchase intention
Online Access:	https://eprints.nottingham.ac.uk/70940/

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