The influence of beauty influencers' expertise on Chinese consumers' intention to purchase beauty brands

The influence of beauty influencers' expertise on Chinese consumers' intention to purchase beauty brands

Abstract As social media continues to advance, consumers increasingly rely on social media to access information about beauty products, which has led to a proliferation of beauty influencers. Beauty influencers have become an important source of information on beauty products for many consume...

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Bibliographic Details
Main Author: Wang, Zhaobo
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Online Access:https://eprints.nottingham.ac.uk/70928/

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