QR Code

An Investigation into Brand Perceptions via Customer Reviews

In order to stand out from the mass of brands, it is now essential for companies to acquire and maintain a good brand perception. Many enterprises and scholars have made efforts to obtain brand perceptions, however, the existing methods are either too laborious or do not lead to accurate conclusions...

Full description

Bibliographic Details
Main Author:	Wu, Xi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70916/

Similar Items

An Investigation into Brand Perceptions via Customer Reviews
by: Wu, Xi
Published: (2022)

An Investigation into Brand Perceptions via Customer Reviews
by: Wu, Xi
Published: (2022)

Customer experiences with brands: Literature review and research directions
by: Rageh, Ahmed, et al.
Published: (2011)

Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
by: Yee, Mei Kuan, et al.
Published: (2011)

The determinants on Malaysian’s global branding perception in home appliances industry
by: Lee, Jassic Jie Xi, et al.
Published: (2019)

Brand Equity in Prescription Drugs:A Study Of Malaysian Customer Perception towards Prescription Drugs Branding Based on Brand Equity Concept
by: Tham, Lin Hui
Published: (2005)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)

Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding
by: Muhammad Amin,, et al.
Published: (2019)

Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh
by: Cheng, Jap Xen
Published: (2015)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector
by: Moin, S.M.A.
Published: (2016)

Brand-Customer Relationships: Web 2.0 and Online Brand Communities
by: Guitton, Olivier
Published: (2007)

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
by: Goi, Chai, et al.
Published: (2011)

Consumer Perception towards Brand Slogans:An investigative study towards Consumer Perception in the Malaysian Automobile Industry
by: Sharjeel, Syed Muhammad
Published: (2007)

Taiwanese Consumers’ Perceptions of Local and Global Brands: An Investigation in Taiwan Computer Industry
by: Hsieh, Ya-Yun
Published: (2010)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

Islamic branding: the understanding and perception
by: Mohd Yusof, Y. L., et al.
Published: (2014)

The influence of online customer reviews on brand attitudes and repurchase intentions in e-commerce in China
by: Zhang, Tianyang, et al.
Published: (2025)

Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.
by: Chou, Yi Hsuan
Published: (2014)

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer
by: Nikhashemi, Seyed Rajab, et al.
Published: (2015)

Online brand image, luxury value perception and brand equity
by: Wang, Fei, et al.
Published: (2019)

The Effect of Branding on Customer Loyalty - A Case Study on the Leading Brand (Mobilink) and its comparison with the Follower Brands
by: Khalid, Sana
Published: (2009)

The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
by: Masrun, Sharinee, et al.
Published: (2020)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)

Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm
by: Wu, YanYan
Published: (2010)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim
by: Zaidun, Nurul Aqmar, et al.
Published: (2020)

The relationship between brand perceptions and brand satisfaction on skin care products
by: Goh, Jih Yi, et al.
Published: (2013)

The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness
by: Zuraidah Zainol,, et al.
Published: (2015)

Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2013)

Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2013)

Issues of E-banking transaction: An empirical investigation on Malaysian customers perception
by: Haque, A. K. M. Ahasanul, et al.
Published: (2009)

CONSUMER PERCEPTION OF BRANDING IN EUROPEAN FOOTBALL
by: bansal, shivangi
Published: (2006)

Brand perceptions among school children
by: Wan Rashid, Wan Edura, et al.
Published: (2008)

An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours
by: HUANG, YUN-TING
Published: (2016)

"HOW TO MARKET THE PRESSAC BRAND TO EXISTING AND POTENTIAL CUSTOMERS"
by: HASSAN, Ali Murtaza
Published: (2012)

Customer engagement in social media based brand community
by: ZHANG, Dina
Published: (2016)

Creating and Sustaining customer value for UK luxury brands
by: Chhuon, Celine
Published: (2007)