The influence of homosexual images in Chinese online advertising on the attitudes of young Chinese consumers: A study based on undergraduate students in Chinese universities

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The influence of homosexual images in Chinese online advertising on the attitudes of young Chinese consumers: A study based on undergraduate students in Chinese universities

The growing social support for the gay community, combined with this group's potentially great purchasing power, has sparked increased interest in the gay market among marketers. In order to more effectively target both this group and the general market, some brands have created advertising fea...

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Bibliographic Details
Main Author:	WANG, JIAYI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70490/

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