Exploring the importance of B2B relationship quality on customer loyalty: a study of the Chinese SaaS industry

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Exploring the importance of B2B relationship quality on customer loyalty: a study of the Chinese SaaS industry

B2B relationship quality plays a crucial role in managing customer loyalty. It is crucial to understand the antecedents of the three fundamental dimensions of B2B relationship quality, namely trust, commitment and satisfaction, and to explore in depth the processes by which they influence the manage...

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Bibliographic Details
Main Author:	Chunyan, Li
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2022
Subjects:	B2B SaaS industry B2B Relationship quality Customer loyalty
Online Access:	https://eprints.nottingham.ac.uk/70476/

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