Exploratory Research: Introducing Consumer Stability as an Informing Customer Segmentation Feature

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Exploratory Research: Introducing Consumer Stability as an Informing Customer Segmentation Feature

Static simplicity has encapsulated the academic and industry application of customer segmentation ever since its introduction to the wider consumer behaviour discussion in the 1950s. Evolving traditional analytical methods to address their coarseness, this research provides justification for the int...

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Bibliographic Details
Main Author:	Lankfer, Jonathan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/70035/

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