Digitally enhanced consumer packaged goods: a data-inspired ideation approach

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Digitally enhanced consumer packaged goods: a data-inspired ideation approach

Consumer packaged goods (CPG) are disposable, relatively low-price, frequently-purchased products such as a bottle of milk or a bar of chocolate. CPGs have a pervasive presence in our everyday practices, and a number of instances have shown the potential of integrating their existing functionalitie...

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Bibliographic Details
Main Author:	Berumen Salazar, Jose Gustavo
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	Consumer packaged goods CPG Internet of Things IoT
Online Access:	https://eprints.nottingham.ac.uk/69815/

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