The Difference in Adoption of Apple Pay in the United States Compared to the United Kingdom, Discovered Using the TAM and UTAUT Technology Adoption Models: A Connection Between Technology Advancement and Cultural Dimensions

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The Difference in Adoption of Apple Pay in the United States Compared to the United Kingdom, Discovered Using the TAM and UTAUT Technology Adoption Models: A Connection Between Technology Advancement and Cultural Dimensions

The goals of this paper are to compare U.S. and UK technology adoption in the form of Apple Pay, discover if there are discrepancies in usage amongst similar demographics, and explain, through variable analysis and culture theory, why the possible disparity exists. One research problem is the differ...

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Bibliographic Details
Main Author:	Peters, Samantha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68478/

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