Exploring impulse buying in millennial consumers during the COVID-19 pandemic

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Exploring impulse buying in millennial consumers during the COVID-19 pandemic

This investigation builds upon previous literature exploring impulse purchasing, which has often sampled the millennial consumer group. However, the problem in this research is that it may now be considered outdated as little has specifically analysed this phenomenon since the COVID-19 pandemic; thi...

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Bibliographic Details
Main Author:	Smith, Bethany
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68449/

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