Exploring impulse buying in millennial consumers during the COVID-19 pandemic
This investigation builds upon previous literature exploring impulse purchasing, which has often sampled the millennial consumer group. However, the problem in this research is that it may now be considered outdated as little has specifically analysed this phenomenon since the COVID-19 pandemic; thi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68449/ |