Consumer preferences and behaviour regarding subscription-based music platforms and their alternatives.

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Consumer preferences and behaviour regarding subscription-based music platforms and their alternatives.

Subscription music services have become the predominant way of listening to music in the 21st century. Spotify is the clear market leader across the globe. This paper will consider why Spotify has maintained market leadership despite the availability of alternatives, and why the company is perhaps u...

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Bibliographic Details
Main Author:	Crook-Smith, George
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68165/

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