Different types of experiences’ influence on younger consumer satisfaction and loyalty in the process of traditional beverage-selling industry’s development ---based on new-style tea industry in China

Different types of experiences’ influence on younger consumer satisfaction and loyalty in the process of traditional beverage-selling industry’s development ---based on new-style tea industry in China

In the experience economy era, experience has become more and more important in people's daily life. With the increase of people's income and the development of productivity, consumers no longer just pay attention to the utility or function of the products, but try to experience fantasies,...

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Bibliographic Details
Main Author: Yin, Chenjie
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Online Access:https://eprints.nottingham.ac.uk/68098/

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