How the Chinese E-commerce platform can utilise sustainable marketing techniques to improve brand image and influence consumer behaviour - taking example of purchasing fashion products.
This research aims to explore how Chinese e-commerce platforms can utilize sustainable marketing techniques to enhance brand image and further influence consumer purchasing behaviour. Therefore, the specific research statement of this dissertation is to comprehend how the triple bottom line principl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/66701/ |
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