Attitudes and Behaviours towards Sustainable Marketing Communications and Products in Emerging Markets.

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Attitudes and Behaviours towards Sustainable Marketing Communications and Products in Emerging Markets.

The role of marketing in driving sustainability within an organisation has been a hot topic over recent years as consumers increase the pressure on companies and brands to reduce their environmental impacts. Over the past few decades, most brands have concentrated their efforts to promote sustainabl...

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Bibliographic Details
Main Author:	Moodley, Nivashnee
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Online Access:	https://eprints.nottingham.ac.uk/66634/

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