The motivation of e-commerce entrepreneurs in rural China
This research seeks to detect the entrepreneurial motivation of e-commerce entrepreneurs in rural China and explore whether and how e-commerce can enable these entrepreneurs achieve their motivation. This research employed method from the qualitative methodology, interviewing 5 respondents based on...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/66447/ |
| _version_ | 1848800330057252864 |
|---|---|
| author | Tai, Zhang |
| author_facet | Tai, Zhang |
| author_sort | Tai, Zhang |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This research seeks to detect the entrepreneurial motivation of e-commerce entrepreneurs in rural China and explore whether and how e-commerce can enable these entrepreneurs achieve their motivation. This research employed method from the qualitative methodology, interviewing 5 respondents based on semi-structure interview method. It is concluded in my research that the motivations of e-commerce entrepreneurs in rural China can be classified as wealth generation, achieving autonomy, and contributing to their community. Based on these motivations, this research also discussed the how e-commerce helped them achieve (or not) their motivation. This dissertation has an implication for understanding the e-commerce entrepreneurship from their individual perspective. |
| first_indexed | 2025-11-14T20:49:50Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-66447 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:49:50Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-664472023-04-25T09:50:50Z https://eprints.nottingham.ac.uk/66447/ The motivation of e-commerce entrepreneurs in rural China Tai, Zhang This research seeks to detect the entrepreneurial motivation of e-commerce entrepreneurs in rural China and explore whether and how e-commerce can enable these entrepreneurs achieve their motivation. This research employed method from the qualitative methodology, interviewing 5 respondents based on semi-structure interview method. It is concluded in my research that the motivations of e-commerce entrepreneurs in rural China can be classified as wealth generation, achieving autonomy, and contributing to their community. Based on these motivations, this research also discussed the how e-commerce helped them achieve (or not) their motivation. This dissertation has an implication for understanding the e-commerce entrepreneurship from their individual perspective. 2020-12-01 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/66447/1/20252068_BUSI4556%20UNUK_2021.pdf Tai, Zhang (2020) The motivation of e-commerce entrepreneurs in rural China. [Dissertation (University of Nottingham only)] |
| spellingShingle | Tai, Zhang The motivation of e-commerce entrepreneurs in rural China |
| title | The motivation of e-commerce entrepreneurs in rural China |
| title_full | The motivation of e-commerce entrepreneurs in rural China |
| title_fullStr | The motivation of e-commerce entrepreneurs in rural China |
| title_full_unstemmed | The motivation of e-commerce entrepreneurs in rural China |
| title_short | The motivation of e-commerce entrepreneurs in rural China |
| title_sort | motivation of e-commerce entrepreneurs in rural china |
| url | https://eprints.nottingham.ac.uk/66447/ |