The motivation of e-commerce entrepreneurs in rural China

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The motivation of e-commerce entrepreneurs in rural China

This research seeks to detect the entrepreneurial motivation of e-commerce entrepreneurs in rural China and explore whether and how e-commerce can enable these entrepreneurs achieve their motivation. This research employed method from the qualitative methodology, interviewing 5 respondents based on...

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Bibliographic Details
Main Author:	Zhang, Tai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/66385/

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