The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19

The Geographies of our worlds fundamentally changed as the Covid-19 pandemic and its ensuing lockdowns set in across the globe. This thesis uses the sustainable fashion community of practice on Instagram as the empirical vessel through which to explore the changes that occurred during the pandemic....

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Main Author: Forskitt, Rianna
Format: Thesis (University of Nottingham only)
Language:English
Published: 2021
Subjects:
Online Access:https://eprints.nottingham.ac.uk/65869/
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author Forskitt, Rianna
author_facet Forskitt, Rianna
author_sort Forskitt, Rianna
building Nottingham Research Data Repository
collection Online Access
description The Geographies of our worlds fundamentally changed as the Covid-19 pandemic and its ensuing lockdowns set in across the globe. This thesis uses the sustainable fashion community of practice on Instagram as the empirical vessel through which to explore the changes that occurred during the pandemic. The ultimate aim of this thesis is to offer novel insights which are situated in the context of the pandemic about how a sustainable fashion agenda may be leveraged. This thesis makes two key contributions. First, it makes a case for the recognition of the sustainable fashion community on Instagram as an online community of practice. Furthermore, I demonstrate how the practices associated with being in a community of practice, e.g. exchange, productive enquiry and building shared understanding, contribute to leveraging a sustainable fashion agenda for the sustainable fashion community of practice. I also demonstrate how the practices of blogging and influencing within the community contribute to leveraging a sustainable fashion agenda. Second, I demonstrate that the act of dress and the meaning of our clothes shifted during the pandemic, simultaneously recognising that reconnecting with the life, meaning and journeys of our garments helps to leverage sustainability in fashion, and that the sustainable fashion community too embody these approaches.
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spelling nottingham-658692025-02-28T15:12:52Z https://eprints.nottingham.ac.uk/65869/ The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19 Forskitt, Rianna The Geographies of our worlds fundamentally changed as the Covid-19 pandemic and its ensuing lockdowns set in across the globe. This thesis uses the sustainable fashion community of practice on Instagram as the empirical vessel through which to explore the changes that occurred during the pandemic. The ultimate aim of this thesis is to offer novel insights which are situated in the context of the pandemic about how a sustainable fashion agenda may be leveraged. This thesis makes two key contributions. First, it makes a case for the recognition of the sustainable fashion community on Instagram as an online community of practice. Furthermore, I demonstrate how the practices associated with being in a community of practice, e.g. exchange, productive enquiry and building shared understanding, contribute to leveraging a sustainable fashion agenda for the sustainable fashion community of practice. I also demonstrate how the practices of blogging and influencing within the community contribute to leveraging a sustainable fashion agenda. Second, I demonstrate that the act of dress and the meaning of our clothes shifted during the pandemic, simultaneously recognising that reconnecting with the life, meaning and journeys of our garments helps to leverage sustainability in fashion, and that the sustainable fashion community too embody these approaches. 2021-12-31 Thesis (University of Nottingham only) NonPeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/65869/1/Final_Thesis_2021.pdf Forskitt, Rianna (2021) The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19. MRes thesis, University of Nottingham. sustainable fashion fashion industry pandemic instagram covid-19 community of practice
spellingShingle sustainable fashion
fashion industry
pandemic
instagram
covid-19
community of practice
Forskitt, Rianna
The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title_full The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title_fullStr The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title_full_unstemmed The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title_short The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
title_sort sustainable fashion community of practice: leveraging sustainable fashion in the context of covid-19
topic sustainable fashion
fashion industry
pandemic
instagram
covid-19
community of practice
url https://eprints.nottingham.ac.uk/65869/