Probing cultural differences in product design and consumer evaluation using repertory grid analysis

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Probing cultural differences in product design and consumer evaluation using repertory grid analysis

Culture plays an essential role in the success of product design, especially in the age of a global economy where there is a high probability of discrepancy between the designer's intention and the consumer's response. However, the role of culture is often challenging to identify and measu...

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Bibliographic Details
Main Authors:	Tang, Pinyan, Lawson, Glyn, Sun, Xu, Sharples, Sarah
Format:	Article
Language:	English
Published:	2021
Subjects:	product design; consumer evaluation; culture; repertory grid; cross-cultural comparison
Online Access:	https://eprints.nottingham.ac.uk/65360/

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