The battle for Britain: MPs’ use of Facebook during the EU referendum campaign

This is the age of the permanent campaign and professionalised political communication. Politicians must deliver and perform on a day-to-day basis. This includes UK members of Parliament. Notorious for taking their time in adopting digital means of communicating with their constituencies, especially...

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Main Author: Bon, Esmeralda Valentine
Format: Thesis (University of Nottingham only)
Language:English
Published: 2021
Subjects:
Online Access:https://eprints.nottingham.ac.uk/65286/
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author Bon, Esmeralda Valentine
author_facet Bon, Esmeralda Valentine
author_sort Bon, Esmeralda Valentine
building Nottingham Research Data Repository
collection Online Access
description This is the age of the permanent campaign and professionalised political communication. Politicians must deliver and perform on a day-to-day basis. This includes UK members of Parliament. Notorious for taking their time in adopting digital means of communicating with their constituencies, especially in the 2000s, the majority can now be found both offline and online. This thesis presents an investigation into the online communication of politicians on Facebook about the EU referendum. The referendum provides a clear-cut context with two opposing camps in which differences and similarities in communication and campaigning between MPs, if any, come to light. This thesis consists of 6 chapters. In Chapter 1, I introduce this research, and in Chapter 2, I outline the method used for analysing and collecting the data, which is unique to this project. I thereafter present three empirical papers in Chapters 3-5. These papers each revolve around the study of MP communication at the time of the EU referendum campaign, using a novel data set of MP Facebook posts, published between February 19 and June 23, 2016. In the first empirical chapter (Chapter 3), I examine the active involvement of MPs in the EU referendum, on the Facebook platform, considering MP characteristics and using the corpus of relevant posts. Thereafter, in Chapter 4, I study how MPs communicate in these relevant posts, focusing on their use of emotion and argument. This is followed by the last empirical paper, in which I use time series analysis to investigate the dynamics of the EU referendum campaign of MPs on Facebook, to gain an understanding of the patterns in the prominence of campaign communication on this platform (Chapter 5). In the final chapter of this thesis, Chapter 6, I provide a conclusion.
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spelling nottingham-652862022-02-08T08:40:00Z https://eprints.nottingham.ac.uk/65286/ The battle for Britain: MPs’ use of Facebook during the EU referendum campaign Bon, Esmeralda Valentine This is the age of the permanent campaign and professionalised political communication. Politicians must deliver and perform on a day-to-day basis. This includes UK members of Parliament. Notorious for taking their time in adopting digital means of communicating with their constituencies, especially in the 2000s, the majority can now be found both offline and online. This thesis presents an investigation into the online communication of politicians on Facebook about the EU referendum. The referendum provides a clear-cut context with two opposing camps in which differences and similarities in communication and campaigning between MPs, if any, come to light. This thesis consists of 6 chapters. In Chapter 1, I introduce this research, and in Chapter 2, I outline the method used for analysing and collecting the data, which is unique to this project. I thereafter present three empirical papers in Chapters 3-5. These papers each revolve around the study of MP communication at the time of the EU referendum campaign, using a novel data set of MP Facebook posts, published between February 19 and June 23, 2016. In the first empirical chapter (Chapter 3), I examine the active involvement of MPs in the EU referendum, on the Facebook platform, considering MP characteristics and using the corpus of relevant posts. Thereafter, in Chapter 4, I study how MPs communicate in these relevant posts, focusing on their use of emotion and argument. This is followed by the last empirical paper, in which I use time series analysis to investigate the dynamics of the EU referendum campaign of MPs on Facebook, to gain an understanding of the patterns in the prominence of campaign communication on this platform (Chapter 5). In the final chapter of this thesis, Chapter 6, I provide a conclusion. 2021-08-04 Thesis (University of Nottingham only) NonPeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/65286/1/EVBon%20-%20Thesis%20-%20Final.pdf Bon, Esmeralda Valentine (2021) The battle for Britain: MPs’ use of Facebook during the EU referendum campaign. PhD thesis, University of Nottingham. eu referendum brexit british politics referendums european union political campaigning
spellingShingle eu referendum
brexit
british politics
referendums
european union
political campaigning
Bon, Esmeralda Valentine
The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title_full The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title_fullStr The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title_full_unstemmed The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title_short The battle for Britain: MPs’ use of Facebook during the EU referendum campaign
title_sort battle for britain: mps’ use of facebook during the eu referendum campaign
topic eu referendum
brexit
british politics
referendums
european union
political campaigning
url https://eprints.nottingham.ac.uk/65286/