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Perceived justice and consumer post service failure behaviour: the moderating role of failure severity, attachment styles, and brand authenticity

This study aims to investigate the role of failure severity, attachment styles and brand authenticity within the failure and recovery framework, which is widely recognised as fundamental in the body of research for service failure and recovery. Failure severity is a critical factor influencing consu...

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Bibliographic Details
Main Author:	Randhir-Singh, Sarabjit Kaur
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	service failure and recovery failure severity attachment styles brand authenticity
Online Access:	https://eprints.nottingham.ac.uk/65265/

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