An exploratory study of how high-contact services conduct online marketing communications

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An exploratory study of how high-contact services conduct online marketing communications

This study explores how high-contact services conduct online marketing communications, such as the media platforms used, the frequency at which online marketing communications is conducted, the content communicated and analyses how these efforts achieve marketing goals.

Bibliographic Details
Main Author:	Ho, Cang Ning
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Online Access:	https://eprints.nottingham.ac.uk/65234/

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