An exploratory study of how high-contact services conduct online marketing communications
This study explores how high-contact services conduct online marketing communications, such as the media platforms used, the frequency at which online marketing communications is conducted, the content communicated and analyses how these efforts achieve marketing goals.
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/65234/ |
| _version_ | 1848800202033463296 |
|---|---|
| author | Ho, Cang Ning |
| author_facet | Ho, Cang Ning |
| author_sort | Ho, Cang Ning |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study explores how high-contact services conduct online marketing communications, such as the media platforms used, the frequency at which online marketing communications is conducted, the content communicated and analyses how these efforts achieve marketing goals. |
| first_indexed | 2025-11-14T20:47:48Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-65234 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:47:48Z |
| publishDate | 2021 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-652342021-08-04T02:19:07Z https://eprints.nottingham.ac.uk/65234/ An exploratory study of how high-contact services conduct online marketing communications Ho, Cang Ning This study explores how high-contact services conduct online marketing communications, such as the media platforms used, the frequency at which online marketing communications is conducted, the content communicated and analyses how these efforts achieve marketing goals. 2021-08-04 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/65234/1/Thesis%20-%20Ho%20Cang%20Ning%20%28Final%29.pdf Ho, Cang Ning (2021) An exploratory study of how high-contact services conduct online marketing communications. [Dissertation (University of Nottingham only)] |
| spellingShingle | Ho, Cang Ning An exploratory study of how high-contact services conduct online marketing communications |
| title | An exploratory study of how high-contact services conduct online marketing communications |
| title_full | An exploratory study of how high-contact services conduct online marketing communications |
| title_fullStr | An exploratory study of how high-contact services conduct online marketing communications |
| title_full_unstemmed | An exploratory study of how high-contact services conduct online marketing communications |
| title_short | An exploratory study of how high-contact services conduct online marketing communications |
| title_sort | exploratory study of how high-contact services conduct online marketing communications |
| url | https://eprints.nottingham.ac.uk/65234/ |