Sharing travel related experiences on social media – integrating social capital and face orientation
Tourists can share their travel experiences or related information freely through social media platforms. The purpose of this research is to explore the factors associated with sharing travel related experiences on social media by travellers in the context of social capital theory and person-context...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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SAGE Publications Ltd
2020
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| Online Access: | https://eprints.nottingham.ac.uk/64082/ |
| _version_ | 1848800087744970752 |
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| author | Kumar, Thivashini B Jaya Goh, See-Kwong Balaji, M.S. |
| author_facet | Kumar, Thivashini B Jaya Goh, See-Kwong Balaji, M.S. |
| author_sort | Kumar, Thivashini B Jaya |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Tourists can share their travel experiences or related information freely through social media platforms. The purpose of this research is to explore the factors associated with sharing travel related experiences on social media by travellers in the context of social capital theory and person-context interaction theory. Data were collected among consumers in Malaysia using a structured survey; 423 responses were generated. The findings show that the social capital dimensions (social ties, trust, reciprocity and shared vision) positively impact sharing intention on social media while identification doesn’t impact the sharing intention. The results also partially support the hypothesis that protective face orientation negatively influences social capital dimensions and sharing intention while acquisitive face orientation positively influences them. The authors shed light on the construction of social capital dimensions and face orientation and the relative importance of the sharing intention on social media. |
| first_indexed | 2025-11-14T20:45:59Z |
| format | Article |
| id | nottingham-64082 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:45:59Z |
| publishDate | 2020 |
| publisher | SAGE Publications Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-640822020-12-18T08:26:05Z https://eprints.nottingham.ac.uk/64082/ Sharing travel related experiences on social media – integrating social capital and face orientation Kumar, Thivashini B Jaya Goh, See-Kwong Balaji, M.S. Tourists can share their travel experiences or related information freely through social media platforms. The purpose of this research is to explore the factors associated with sharing travel related experiences on social media by travellers in the context of social capital theory and person-context interaction theory. Data were collected among consumers in Malaysia using a structured survey; 423 responses were generated. The findings show that the social capital dimensions (social ties, trust, reciprocity and shared vision) positively impact sharing intention on social media while identification doesn’t impact the sharing intention. The results also partially support the hypothesis that protective face orientation negatively influences social capital dimensions and sharing intention while acquisitive face orientation positively influences them. The authors shed light on the construction of social capital dimensions and face orientation and the relative importance of the sharing intention on social media. SAGE Publications Ltd 2020-11-28 Article PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/64082/1/Sharing%20travel%20related%20experiences%20on%20social%20media%20%E2%80%93%20Integrating%20social%20capital%20and%20face%20orientation.pdf Kumar, Thivashini B Jaya, Goh, See-Kwong and Balaji, M.S. (2020) Sharing travel related experiences on social media – integrating social capital and face orientation. Journal of Vacation Marketing . p. 135676672097504. ISSN 1356-7667 Social Capital; Face Orientation; Sharing Intention; Social Media; Revisit Intentio; Well-being http://dx.doi.org/10.1177/1356766720975047 doi:10.1177/1356766720975047 doi:10.1177/1356766720975047 |
| spellingShingle | Social Capital; Face Orientation; Sharing Intention; Social Media; Revisit Intentio; Well-being Kumar, Thivashini B Jaya Goh, See-Kwong Balaji, M.S. Sharing travel related experiences on social media – integrating social capital and face orientation |
| title | Sharing travel related experiences on social media – integrating social capital and face orientation |
| title_full | Sharing travel related experiences on social media – integrating social capital and face orientation |
| title_fullStr | Sharing travel related experiences on social media – integrating social capital and face orientation |
| title_full_unstemmed | Sharing travel related experiences on social media – integrating social capital and face orientation |
| title_short | Sharing travel related experiences on social media – integrating social capital and face orientation |
| title_sort | sharing travel related experiences on social media – integrating social capital and face orientation |
| topic | Social Capital; Face Orientation; Sharing Intention; Social Media; Revisit Intentio; Well-being |
| url | https://eprints.nottingham.ac.uk/64082/ https://eprints.nottingham.ac.uk/64082/ https://eprints.nottingham.ac.uk/64082/ |