The role of social capital in expanding retail platform ecosystems

In the past few years, the discussion on platform ecosystems has become pervasive in strategy and information system research. Previous studies underlie the transformational nature of digital infrastructure in expanding the ecosystem. In this paper, the authors focus on the retail sector, where onli...

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Main Authors: HE, Tong, Liu, Martin J., Phang, Chee Wei
Format: Conference or Workshop Item
Language:English
Published: 2020
Subjects:
Online Access:https://eprints.nottingham.ac.uk/63512/
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author HE, Tong
Liu, Martin J.
Phang, Chee Wei
author_facet HE, Tong
Liu, Martin J.
Phang, Chee Wei
author_sort HE, Tong
building Nottingham Research Data Repository
collection Online Access
description In the past few years, the discussion on platform ecosystems has become pervasive in strategy and information system research. Previous studies underlie the transformational nature of digital infrastructure in expanding the ecosystem. In this paper, the authors focus on the retail sector, where online retail platform owners such as Amazon and Alibaba are contending for ecosystem members and expanding by making them more physical. As ecosystem members have traditionally coordinated their network activities and resources embedded in an enabling social context, this study aims to investigate the influence of preexisting social capital possessed by ecosystem members on expansion of retail platform ecosystems. This dimension has received little attention thus far. Based on some conceptual basis discussed by extant literature and some preliminary empirical findings through our case study on Alibaba Lingshoutong (LST), a growing retail platform ecosystem, we have proposed some future research directions. © Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved.
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spelling nottingham-635122020-10-20T02:35:32Z https://eprints.nottingham.ac.uk/63512/ The role of social capital in expanding retail platform ecosystems HE, Tong Liu, Martin J. Phang, Chee Wei In the past few years, the discussion on platform ecosystems has become pervasive in strategy and information system research. Previous studies underlie the transformational nature of digital infrastructure in expanding the ecosystem. In this paper, the authors focus on the retail sector, where online retail platform owners such as Amazon and Alibaba are contending for ecosystem members and expanding by making them more physical. As ecosystem members have traditionally coordinated their network activities and resources embedded in an enabling social context, this study aims to investigate the influence of preexisting social capital possessed by ecosystem members on expansion of retail platform ecosystems. This dimension has received little attention thus far. Based on some conceptual basis discussed by extant literature and some preliminary empirical findings through our case study on Alibaba Lingshoutong (LST), a growing retail platform ecosystem, we have proposed some future research directions. © Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved. 2020-05-12 Conference or Workshop Item PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/63512/1/ilovepdf_merged%20%284%29.pdf HE, Tong, Liu, Martin J. and Phang, Chee Wei (2020) The role of social capital in expanding retail platform ecosystems. In: Twenty-Third Pacific Asia Conference on Information Systems, 20-24 June 2020, Dubai. Platform ecosystems; retailing; social capital; network structure; case study https://aisel.aisnet.org/pacis2020/19
spellingShingle Platform ecosystems; retailing; social capital; network structure; case study
HE, Tong
Liu, Martin J.
Phang, Chee Wei
The role of social capital in expanding retail platform ecosystems
title The role of social capital in expanding retail platform ecosystems
title_full The role of social capital in expanding retail platform ecosystems
title_fullStr The role of social capital in expanding retail platform ecosystems
title_full_unstemmed The role of social capital in expanding retail platform ecosystems
title_short The role of social capital in expanding retail platform ecosystems
title_sort role of social capital in expanding retail platform ecosystems
topic Platform ecosystems; retailing; social capital; network structure; case study
url https://eprints.nottingham.ac.uk/63512/
https://eprints.nottingham.ac.uk/63512/